Helping founders and executive teams grow profit and people-focused impact with joy and ease at the center of the strategy. Renia (pronounced REE-nah) Carsillo is the founder of Realign Consulting. She believes her superpowers are pattern recognition and activating change. Since 2008, Renia and her team have helped more than 100 small and mid-sized companies build values-driven, people-first operating models, guided by two proprietary frameworks: Do Better Business™ and Values-Driven Marketing. Renia has worked side by side with impact-driven companies, multinational franchises, and B2B brands in some of the most traditional industries, from industrial manufacturing to government contracting. Her work sits at the intersection of people, systems, and habits. For a business to grow sustainably, these three must constantly realign, because alignment is an ongoing practice.
Happy Tuesday, Reader! 2025 and 2026 have been the best two years, financially, in Realign Consulting’s 18-year history. In many ways, I’ve created the life I always said I wanted, and I’m at the peak of my career. If we kept going the way we’ve been going, with a few tweaks, 2027 could likely double our revenue. So why am I about to tell you that we’re making a major pivot in 2027? The best time to make a change is usually when it takes some courage, not when we’re being forced into it. Last...
Happy Tuesday, Reader! Not to brag, but about this time last year, we shared two hot takes on what we were watching in AI, and they've held up pretty well: The harder AI companies chased monetization, the less transformational their tools would become. The social web would keep getting less valuable for most micro businesses. So we’re doing it again. But first, let's recap. How Last Year’s AI Predictions Held Up On AI monetization: AI is still growing, and it will likely keep growing. But for...
E67: 3 Founders, 3 Paths to Building a Business That Lasts Three women founders, three very different starts. I sat down with Lisa Council of Mrs. Grout, Stephanie Veraghen of Show Up Awesome, and Stephanie Melvin of Sol to trade the real stories: a layoff two weeks before Christmas, five-year plans for 10 industries, and a corporate exit over integrity. Then we get into funding, how long it took each of us to reach $250k, why we were slow to pay ourselves, and selling from genuine care. Scan...