Helping founders and executive teams grow profit and people-focused impact with joy and ease at the center of the strategy. Renia (pronounced REE-nah) Carsillo is the founder of Realign Consulting. She believes her superpowers are pattern recognition and activating change. Since 2008, Renia and her team have helped more than 100 small and mid-sized companies build values-driven, people-first operating models, guided by two proprietary frameworks: Do Better Business™ and Values-Driven Marketing. Renia has worked side by side with impact-driven companies, multinational franchises, and B2B brands in some of the most traditional industries, from industrial manufacturing to government contracting. Her work sits at the intersection of people, systems, and habits. For a business to grow sustainably, these three must constantly realign, because alignment is an ongoing practice.
A Call to Be Kind and Courageous This Election Season [Two on Tuesdays]
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Happy Tuesday, Reader! I am writing you from the past. I pen every Two on Tuesdays email you receive from my heart, several weeks in advance of when you receive it. Which means I don't know exactly where things stand as you read this. But, writing from late September, the state of our world feels particularly perilous. So this week, I won’t be sharing any tips or strategies for building your business. Instead, I want to call each of you in. I am here today to ask you to do two very important things:
I am a woman who is afraid for the right to life and liberty that is under threat in America at this moment, as it never has been in my lifetime. I am the mother of an active-duty Navy Sailor, and I’m nervous for my son in this tense moment. I am the owner of an impact-based business, and I’ve put my family’s livelihood and my own economic future on the line to help build a world with a path forward for communities and families that mitigates some of the harm of late capitalism. I am nervous, afraid, and sometimes angry right now. I live in a place where my identities sometimes make me unsafe. And I am acutely aware that I am safer than many of you who have more intersections and challenges than I do. Wherever you are, whatever you are feeling this week, your feelings are valid. I see you. And I’m asking you to look beyond your anxiety, fears, or very real perils to show up in your community with fierce boundaries and courage rooted in kindness. We cannot overcome fear, hate, and anxiety with more of the same. A path through this moment, whatever it holds for us, will not be mapped with lectures or social media posts. This moment is calling for bridge-builders, one conversation at a time, one community at a time. Stay off social media. Vote. Show up kind IRL. Take care of yourselves and your loves this week. In this way, person by person, we will find our way. With Love for All You Beautiful Humans, Renia C. P.S. - Need a little extra support this week? Reply to this email and let me know. I’ve set aside extra time to hold space for anyone who needs it, no questions asked. Sending you love wherever you are. |
Renia Carsillo
Helping founders and executive teams grow profit and people-focused impact with joy and ease at the center of the strategy. Renia (pronounced REE-nah) Carsillo is the founder of Realign Consulting. She believes her superpowers are pattern recognition and activating change. Since 2008, Renia and her team have helped more than 100 small and mid-sized companies build values-driven, people-first operating models, guided by two proprietary frameworks: Do Better Business™ and Values-Driven Marketing. Renia has worked side by side with impact-driven companies, multinational franchises, and B2B brands in some of the most traditional industries, from industrial manufacturing to government contracting. Her work sits at the intersection of people, systems, and habits. For a business to grow sustainably, these three must constantly realign, because alignment is an ongoing practice.
E67: 3 Founders, 3 Paths to Building a Business That Lasts Three women founders, three very different starts. I sat down with Lisa Council of Mrs. Grout, Stephanie Veraghen of Show Up Awesome, and Stephanie Melvin of Sol to trade the real stories: a layoff two weeks before Christmas, five-year plans for 10 industries, and a corporate exit over integrity. Then we get into funding, how long it took each of us to reach $250k, why we were slow to pay ourselves, and selling from genuine care. Scan...
E66: Values-Driven Marketing in Action with Mrs Grout Founder & CEO Lisa Council Lisa Council, founder of Mrs. Grout, is my longest-term client. We’ve been working together for more than a decade, and in this conversation we talk about how that trust was built, what we’ve learned from each other, and why her new website converts at 20%. Lisa walks through the review program her team runs, the low-cost touches that make customers feel appreciated, and her advice for women building businesses...
Happy Tuesday, Reader! When times get hard and uncertain, our instinct is often to retreat. We stay online because it feels safer than showing up in person with all our messy humanity on display. We avoid the discomfort of real conversations about how we're actually doing. We keep our heads down and try to push through alone. But here's what I'm seeing after nearly 20 years of working with small businesses through multiple economic crises: The small businesses doing best in this moment of...