Helping founders and executive teams grow profit and people-focused impact with joy and ease at the center of the strategy. Renia (pronounced REE-nah) Carsillo is the founder of Realign Consulting. She believes her superpowers are pattern recognition and activating change. Since 2008, Renia and her team have helped more than 100 small and mid-sized companies build values-driven, people-first operating models, guided by two proprietary frameworks: Do Better Business™ and Values-Driven Marketing. Renia has worked side by side with impact-driven companies, multinational franchises, and B2B brands in some of the most traditional industries, from industrial manufacturing to government contracting. Her work sits at the intersection of people, systems, and habits. For a business to grow sustainably, these three must constantly realign, because alignment is an ongoing practice.
Mobile Websites and Brand Trust: 3 Fixes That Matter [Small Stage, Big Impact Podcast]
E64: Mobile Websites Mostly Suck, and That’s a Brand Trust Problem. Here Are 3 Ways to Fix It.Nearly two-thirds of searches happen on mobile, and a bad experience there costs trust and conversions. In this episode, I talk about why mobile websites mostly suck, why we small businesses are part of the reason Google keeps users on its own platform, and why a lazy mobile design is the brand equivalent of poor customer service. The good news is that it doesn't take much to get it right. It just takes intentionality, starting with three simple baselines. Mobile websites mostly suck, and that's a brand trust problem.Several of my recent posts have circled around my angst about Google's search transitions in the zero-click and AI-driven era and the impact on small businesses. But in fairness to Google, we're part of the problem. Small companies, and even many big ones, remain still clinging to the idea that user experience actually matters. Over the weekend, trying to find a fun way to use up the last of the spinach and summer tomatoes, I was reminded of this again and again. Almost no websites are worse on mobile than food blogs. In today's episode, I talk through why the mobile experience deserves to come first, and three simple rules that help a mobile site build trust instead of eroding it. |
Renia Carsillo
Helping founders and executive teams grow profit and people-focused impact with joy and ease at the center of the strategy. Renia (pronounced REE-nah) Carsillo is the founder of Realign Consulting. She believes her superpowers are pattern recognition and activating change. Since 2008, Renia and her team have helped more than 100 small and mid-sized companies build values-driven, people-first operating models, guided by two proprietary frameworks: Do Better Business™ and Values-Driven Marketing. Renia has worked side by side with impact-driven companies, multinational franchises, and B2B brands in some of the most traditional industries, from industrial manufacturing to government contracting. Her work sits at the intersection of people, systems, and habits. For a business to grow sustainably, these three must constantly realign, because alignment is an ongoing practice.
E67: 3 Founders, 3 Paths to Building a Business That Lasts Three women founders, three very different starts. I sat down with Lisa Council of Mrs. Grout, Stephanie Veraghen of Show Up Awesome, and Stephanie Melvin of Sol to trade the real stories: a layoff two weeks before Christmas, five-year plans for 10 industries, and a corporate exit over integrity. Then we get into funding, how long it took each of us to reach $250k, why we were slow to pay ourselves, and selling from genuine care. Scan...
E66: Values-Driven Marketing in Action with Mrs Grout Founder & CEO Lisa Council Lisa Council, founder of Mrs. Grout, is my longest-term client. We’ve been working together for more than a decade, and in this conversation we talk about how that trust was built, what we’ve learned from each other, and why her new website converts at 20%. Lisa walks through the review program her team runs, the low-cost touches that make customers feel appreciated, and her advice for women building businesses...
Happy Tuesday, Reader! I am writing you from the past. I pen every Two on Tuesdays email you receive from my heart, several weeks in advance of when you receive it. Which means I don't know exactly where things stand as you read this. But, writing from late September, the state of our world feels particularly perilous. So this week, I won’t be sharing any tips or strategies for building your business. Instead, I want to call each of you in. I am here today to ask you to do two very important...